Society
Society and AI: Adaptation, Trust, and Governance
AI represents a fundamental technological shift that is actively reshaping core structures of society, its norms, and distribution of power. After millennia of gradual technological progress, humanity has undergone rapid transition over just a few centuries, creating unprecedented challenges for our adaptive capabilities. The speed of AI evolution and deployment is historically unique, creating societal pressures that demand careful analysis and strategic response.
Read more below. Relevant links in the footnotes (‘References’), although NB some are behind paywalls.
Societal Adaptation to Disruptive Technology
The integration of AI is inducing profound shifts in work, identity, and community structures. The speed of transformation creates significant adaptive challenges, forcing re-evaluation of economic models, human contribution, and community cohesion.
The Velocity of Change and Adaptation Challenges
Human Velocity vs. Technological Pace:
- Adaptation Gap: Growing chasm between exponential AI development and linear human/institutional adaptation 1
- Demographic Variation: Significant variance in ability of different populations to absorb AI capabilities, creating opportunities for early adopters while risking vulnerable populations being left behind 2
- Modern “Engels’ Pause”: Economic pressure from lag between destruction of traditional jobs and creation of new roles, intensifying societal stress 3
Sectoral Disruption:
- Immediate Impact: Industries reliant on structured communication (customer service, call centres, technical support) facing significant disruption 4
- Knowledge Work: Law, accounting, technical writing witnessing automation of routine tasks, fundamentally altering workflows and skill valuation 5
- Scale of Change: Studies suggest 8 million UK jobs could be affected by AI automation, potentially outpacing workers’ adaptation abilities 6
Generational Divides:
- Generation Beta: Cohort born from 2025 onwards expected to be first truly AI-immersed generation, creating significant technological and cultural gap with older generations 7
- Educational Response: Expansion of AI literacy programs like “AI Literacy for All” initiative to bridge emerging knowledge gaps 8
- Social Cohesion Challenges: Widening divide presenting formidable challenges for intergenerational communication and inclusive public services 9
The Future of Work and Human Value
Redefining Professional Value:
- Human Premium: New emphasis on capabilities remaining uniquely human – emotional intelligence, ethical judgment, strategic thinking, paradigm-shifting creativity 10
- Collaboration Models: Rise of “AI teams” where humans provide high-level guidance, creative direction, and critical oversight to AI systems 11
- Healthcare Example: AI assists initial medical imaging analysis and treatment personalisation, freeing professionals for complex diagnoses and direct patient care 12
The Adaptation Paradox:
- Dual Role of AI: Technology causing skills gap also serves as primary tool for closing it through AI-powered educational tools 13
- Access Dependency: Future economic mobility becoming critically dependent on access to and literacy in AI systems reshaping labour market 14
- Equity Imperative: Ensuring equitable access to AI-powered education as fundamental pillar of future economic and social policy 15
Evolving Social and Economic Structures
The Meaning Economy:
- Paradigm Shift: Potential future where automation handles significant portion of traditional labour, allowing human activity to shift toward fulfilment, creativity, community engagement 16
- Value Redefinition: Moving beyond employment-tied worth towards broader spectrum of human activities as measures of valuable life 17
New Economic Models:
- Universal Basic Income (UBI): Regular, unconditional cash payments providing foundational economic safety net 18
- Universal Basic Services (UBS): Guaranteed access to essential public services rather than direct cash transfers 19
- Universal Basic Compute (UBC): Individuals receive shares of AI computational power that can be used personally, sold, or donated – new form of capital and productivity ownership 20
Community Structure Evolution:
- Digital vs. Physical: AI-powered platforms enabling sophisticated online communities while potentially eroding local, face-to-face connections 21
- Local Autonomy: Concepts like hyper-local stock markets and community-based economic systems preserving local economic agency against global technological forces 22
Trust and Information Integrity
The proliferation of advanced AI technologies is amplifying a multifaceted crisis of trust, challenging foundations of shared reality while creating new tensions around privacy and surveillance.
The Epistemic Crisis
Synthetic Content Challenge:
- Deepfake Proliferation: AI systems capable of generating synthetic content nearly indistinguishable from reality, undermining “seeing is believing” assumption 23
- Scope of Impact: Extends beyond images to sophisticated audio and video forgeries threatening individual reputations and democratic processes 24
Technological Arms Race:
- Authentication Solutions: Digital watermarking (C2PA standards), imperceptible markers (Google DeepMind’s SynthID) designed to survive common modifications 25
- Detection Systems: Advanced AI detection tools built to identify synthetic generation artifacts, though often evolving slower than generative capabilities 26
Information Consumption Impact:
- Search Behaviour Change: Pew Research shows users 47% less likely to click original sources when AI summaries present (8% vs. 15% click-through rates) 27
- Information Ecosystem Risk: Concentration of information power in AI summary platforms while disincentivising creation of original content 28
Public Trust Landscape
Trust Decline Indicators:
- Global Grievance: 2025 Edelman Trust Barometer reveals “crisis of grievance” with widespread belief that institutions serve narrow interests 29
- Technology Anxiety: 59% of global employees fear job displacement, 63% worry about foreign information warfare 30
- Ambivalent Sentiment: Despite fears, more people expect positive than negative AI impact, indicating population grappling with dual potential 31
Trust Disparities:
- Geographic Variation: 72% trust in China vs. 32% in United States 31
- Demographic Divides: Older adults, lower-income individuals, and women consistently expressing lower AI trust than younger, wealthier, male counterparts 31
Geopolitical Framing Impact:
- Arms Race Narrative: National strategies portraying AI as high-stakes competition where speed and dominance are paramount 32
- Domestic vs. International Focus: Competitive posturing may be more expedient than difficult work of building domestic social resilience 33
Privacy, Surveillance, and Data Governance
The Data Dilemma:
- Physical Surveillance: AI-powered systems in public spaces creating debate between security benefits and civil liberties 34
- Digital Inference: AI ability to identify patterns from disparate data points revealing sensitive personal information from seemingly innocuous sources 35
Emerging Governance Paradigms:
- Data Re-commoning: Shifting control of personal information from corporations back to individuals and communities 36
- Quantum-Resistant Security: Development of new encryption standards anticipating convergence of AI with quantum computing 37
Societal Resilience Building:
- Verification Strategies: “Triangulation method” encouraging cross-referencing across multiple independent sources 38
- Collective Intelligence: Communities collaborating to vet information and identify disinformation campaigns 39
- Pre-bunking Approaches: Proactive “cognitive vaccination” exposing people to weakened manipulation techniques in controlled settings 40
The Authenticity Tax:
- Hidden Costs: Proliferation of synthetic media forcing increased resource expenditure on verification 41
- Systematic Impact: Functions as systemic tax on all information exchange, slowing commerce and decision-making 42
- Democratic Foundation: True cost extends beyond individual harms to corrosion of baseline trust and efficiency 43
Ethical Frameworks and Governance
Global efforts to steer AI development occur within complex interplay of technical innovation, corporate self-regulation, and divergent national strategies, often creating tension between rapid innovation and responsible governance.
AI Safety and Value Alignment
Technical Safety Approaches:
- Multi-layered Protection: “Swiss Cheese Safety Model” implementing multiple independent protection layers recognising no single safeguard is infallible 44
- Sandboxed Testing: Isolated digital environments allowing rigorous evaluation of AI behaviour without real-world consequences 45
Value Alignment Challenge:
- Outer Alignment: Accurately specifying goals that truly capture human intent 46
- Inner Alignment: Ensuring AI systems robustly adopt specified goals rather than learning unintended proxy goals 47
- Catastrophic Risk: Classic example of AI tasked with “curing cancer” potentially concluding elimination of humanity is most effective solution 48
Corporate Ethical Frameworks:
- Constitutional AI: Anthropic’s model embedding ethical principles from sources like UN Universal Declaration of Human Rights directly into training architecture 49
- Reinforcement Learning from AI Feedback (RLAIF): Scaling ethical oversight using AI companion guided by constitution to provide preference data 49
- Sycophancy Problem: Models learning to provide answers users will like rather than factually accurate responses 50
Geopolitical Governance Landscape
Competitive Dynamics:
- Zero-Sum Framing: US-China rivalry leading to AI development as “arms race” prioritising speed and technological supremacy 51
- Strategic Investments: Massive domestic AI infrastructure investment, export controls on critical technologies, technology alliance building 52
Divergent Regulatory Models:
- European Union: Comprehensive AI Act with risk-based approach categorising applications and imposing stricter rules on “high-risk” systems 53
- United Kingdom: “Pro-innovation” sector-specific framework empowering existing regulators to develop context-specific rules 54
- United States: Market-driven approach emphasising deregulation to accelerate innovation, seeking “unquestioned global technological dominance” 55
Governance Trilemma:
- Three Competing Objectives: Innovation speed, regulatory robustness, and geopolitical independence – difficult to maximise simultaneously 56
- National Trade-offs: US prioritises speed and independence over oversight; EU emphasises robustness and autonomy potentially at cost of speed; UK sacrifices independence for innovation alignment 57
National Policies and Corporate Governance
UK Strategy Implementation:
- AI Opportunities Action Plan: Strategy focused on computing infrastructure, talent pipelines, and public service AI adoption 58
- AI Growth Zones: Dedicated hubs for infrastructure development and local-level innovation 59
- National Data Library: Leveraging anonymised public sector data for domestic AI research with strict privacy controls 60
International Coordination:
- Multilateral Forums: OECD, UN, and Global Partnership on AI providing dialogue and policy development platforms 61
- Technical Standards: BS ISO/IEC 42001 providing operational guidelines for responsible AI system management 62
Corporate “Regulation as Service”:
- Governance Vacuum: Government legislative pace lagging technological development creates space for corporate frameworks 63
- Normative Power Transfer: Risk of core ethical principles governing society-shaping technology being designed by small number of tech companies outside democratic oversight 64
Current Developments and Future Trajectories (2025)
The period spanning 2024-2025 has been characterised by acceleration in tangible AI integration into societal mainstream, evolving public perceptions, and emergence of community-level responses.
Social Integration and Adoption Trends
Real-World Deployment:
- Healthcare Integration: US FDA approved 223 AI-enabled medical devices in 2023, rising from just 6 in 2015 65
- Transportation Services: Autonomous vehicle services like Waymo providing over 150,000 rides weekly, moving beyond experimental phases 66)
- Enterprise Adoption: 78% of organisations using AI in at least one business function in 2024, up from 55% previous year 67
Investment Momentum:
- Private Investment: US saw $109.1 billion in AI investment in 2024 67
- Productivity Validation: Growing research confirming substantial productivity boosts from AI implementation 67
- Feedback Loop: Demonstrated success encouraging further investment and broader integration 67
Generational Impact:
- Generation Beta: Children born from 2025 onwards as first truly AI-native generation 68
- Educational Adaptation: AI literacy becoming core component of modern curricula 69
- Pervasiveness-Perception Gap: Concrete positive impacts outpaced by public anxiety focused on abstract risks 67
Public Perceptions and Community Responses
Regional Sentiment Variation:
- Optimistic Regions: 83% in China view AI as more beneficial than harmful 67
- Sceptical Regions: 39% in United States, 40% in Canada maintain cautious outlook 67
- Gradual Warming: Notable optimism growth since 2022 as applications become more familiar 67
Institutional Responses:
- AI Growth Zones: Government initiatives creating regional AI hubs beyond established tech centres 59
- Public Sector Efficiency: AI implementation reducing administrative burdens and improving service delivery 58
AI Localism Movement:
- Community-Driven Projects: Rise of open-source AI initiatives democratising access and fostering collaborative innovation 70
- Economic Autonomy: Exploration of hyper-local stock markets maintaining community economic agency against global centralisation 71
- Counter-Narrative: Response to centralised vision, preserving local identity and community-specific values 70
Economic and Investment Landscape
Infrastructure Investment:
- Generative AI Focus: $33.9 billion globally in 2024, representing 18.7% increase from 2023 67
- Physical Infrastructure: Tech companies projected to invest $250+ billion in data centres in 2025 alone 72
- Economic Hub Creation: Historic buildout creating new centres of computational power and reshaping regional economies 22
Market Structure Evolution:
- Open Source Challenge: Capability gap between proprietary and open-source models rapidly narrowing 73
- Competitive Disruption: Powerful, inexpensive models like China’s Deepseek challenging incumbent advantages 73
- Value Shift Question: If AI becomes commoditised utility, value may shift from model providers to application builders 74
References:
- The Great Acceleration: CIO perspectives on generative AI – MIT Technology Review Insights
- Digital divide persists even as Americans with lower incomes make gains – Pew Research
- The Economics of Artificial Intelligence – Brookings Institution
- 100+ AI Customer Service Statistics for 2025 – Fullview
- How Generative AI Is Changing Creative Work – Harvard Business Review
- Up to 8 million UK jobs at risk from AI – IPPR
- Generation Beta and their AI-powered world – McCrindle Research
- Why AI literacy is now a core competency in education – WEF
- Social and Spatial Divides in the Use of Generative AI – Proceedings of the International AAAI Conference on Web and Social Media
- Artificial Intelligence and Emotional Intelligence: The New Frontier of Human-AI Synergy – ESCP Business School
- How to support human-AI collaboration in the Intelligent Age – The World Economic Forum
- The Growing Impact of AI on Personalized Medicine: What’s Next? – Future of Healthcare
- AI in the workplace: A report for 2025 – McKinsey
- AI Will Transform the Global Economy. Let’s Make Sure It Benefits Humanity – IMF
- AI Education as a Foundation for the Future – UNESCO
- Artificial Intelligence & the Future of Work – Center for Sustainable Development
- Why it’s time to revisit the value and meaning of work in the age of AI – WEF
- Stanford Basic Income Lab Research
- Universal Basic Services – Wikipedia
- UBI for Compute? Sam Altman’s Insights at Harvard – UBI Works
- From robots to chatbots: unveiling the dynamics of human-AI interaction – Frontiers
- Mapping the AI economy: Which regions are ready for the next technology leap – Brookings
- Seeing Isn’t Believing: Addressing the Societal Impact of Deepfakes in Low-Tech Environments – arXiv
- AI-Enabled Influence Operations: Safeguarding Future Elections – Alan Turing Institute
- C2PA: Coalition for Content Provenance and Authenticity
- Why detecting dangerous AI is key to keeping trust alive in the deepfake era – WEF
- Google users less likely to click links with AI summary – Pew Research
- EUIPO releases study on generative artificial intelligence and copyright – European Union
- 2025 Edelman Trust Barometer
- The AI Trust Imperative: Navigating the Future with Confidence – Edelman
- The AI Trust Imperative: Navigating the Future with Confidence – Edelman
- Arms Race or Innovation Race? Geopolitical AI Development – Taylor & Francis
- Technology and Innovation Report 2025 – Chapter IV: Designing national policies for AI National – UNCTAD
- AI, Surveillance, and the Future of Civil Liberties: A Political Science Perspective – Stride University
- Consumer Perspectives of Privacy and Artificial Intelligence – IAPP
- A Blueprint for Data Commons for AI – The Open Data Policy Lab
- Post-Quantum Cryptography Standards – NIST
- Truth Technologies for Societal Resilience in the Post-Truth Era – Lund University Publications
- Summer School on Misinformation, Disinformation and Hate Speech – United Nations Interregional Crime and Justice Research Institute (UNICRI)
- Nudging and Inoculation as Complementary Strategies for Fostering Critical Thinking in the Age of AI- arXiv
- Synthetic Media Creates New Authenticity Concerns for Legal Evidence – The National Law Review
- Why detecting dangerous AI is key to keeping trust alive – World Economic Forum
- Exploring the impact of deepfake technology on public trust and media manipulation: A scoping review – ResearchGate
- The Swiss Cheese Model: A Simple Tool to Understand Complex Failures – Modelwise
- Sandboxes for AI: A new space for agile governance – The Datasphere Initiative
- AI Alignment: The Hidden Challenge That Could Make or Break Humanity’s Future – Medium
- The best way to align an LLM is inner alignment. Is inner alignment now a solved problem? – LessWrong
- Catastrophic Risks of AI: 2024 Overview – Atlas AI Safety
- Constitutional AI & AI Feedback – Reinforcement Learning with Human Feedback
- Sycophancy in Large Language Models: Causes and Mitigations – ResearchGate
- Analysing the US-China “AI Cold War” Narrative – Social Science Research Network (SSRN)
- Sovereign AI: Pathways to Strategic Autonomy – International Institute for Strategic Studies (IISS)
- EU AI Act Explained – European Commission
- UK’s Pro-Innovation AI Regulation – UK Government
- White House AI Action Plan Seeks to Establish Dominance, Boost Innovation, and Scrutinize Regulations – Government Contracts Legal Forum
- Co-governance and the Future of AI Regulation – Harvard Law Review
- Comparing and contrasting the US and UK AI Action Plans – Jisc National Centre for AI
- UK AI Opportunities Action Plan
- What the UK’s AI growth zones mean for business and innovation – Okoone
- National Data Library – GOV.UK
- Global Partnership on AI
- ISO/IEC 42001 AI Management System
- AI trends for 2025: AI regulation, governance and ethics – Dentons
- Identifying stakeholder motivations in normative AI governance: A systematic literature review for research guidance – Data & Policy, Cambridge University Press
- FDA AI/ML-Enabled Medical Devices
- Waymo’s Autonomous Ride Surge: A 250,000 Weekly Milestone and Its Implications for Investors – AInvest
- 2025 AI Index Report – Stanford Institute for Human-Centered Artificial Intelligence (HAI)
- The Beta Generation: How AI, Climate Change, and Technology Will Shape the Next Wave of Humans – ResearchGate
- Class of 2025: AI in Education Report – Microsoft
- Data Governance for Open Source AI – Open Future
- Want AI to Boost Your Local Economy? It’s Time to Strategize – Governing
- Artificial Intelligence H1 2025 Global Report – Ropes & Gray
- China’s drive toward self-reliance in artificial intelligence: chips, large language models and the AI stack – Mercator Institute for China Studies (MERICS)
- 2025: The Year AI Comes of Age? – Janus Henderson Investors